I. Job Summary

The Digital Marketing Executive is responsible for planning and executing content across Social Media, Website, and App to support marketing campaigns and drive brand awareness. This role focuses on content creation, multi-channel management, performance tracking, and continuous optimization to achieve business and communication objectives.

II. Main Roles & Responsibilities

1. Content Planning & Production

• Develop detailed monthly/ campaign-based content plans, including promotions, new product launches, store openings, and loyalty programs
• Generate creative ideas for visual and video content aligned with brand tone & guidelines across social platforms
• Proactively stay updated with trends (social trends, food trends, consumer trends) to create engaging and relevant content
• Participate in content production, including basic in-store shooting/filming and supporting the Creative team for larger productions (viral clips, TVCs, campaign videos)

2. Social Media Management & Execution

• Manage and execute content across social media platforms (Facebook, TikTok, Instagram, Zalo OA, etc.)
• Maintain content calendar, ensuring posting frequency and content quality meet agreed plans
• Publish content (captions, visuals, hashtags) and ensure proper display across platforms
• Monitor and manage audience engagement, including responding to comments/inbox and handling negative feedback according to guidelines

3. Website & App Content Execution

• Update content on Website & App, including banners, new product listings, and promotional information
• Create and schedule Push Notifications to communicate campaigns and offers to users

4. Performance Tracking & Optimization

• Monitor and analyze content performance using tools such as Facebook Insights, TikTok Analytics, etc.
• Prepare periodic reports on campaign and content performance
• Propose improvements and optimization actions to enhance digital KPIs

5. Coordination & Stakeholder Management

• Brief and collaborate with Design/Creative teams to produce content
• Coordinate with KOLs/KOCs, influencers, or external partners to increase brand visibility when required
• Support other marketing activities as assigned

6. Operational & Administrative Support

• Handle paperwork related to Digital Marketing activities, including payment requests, advances, and reimbursements
• Manage and archive contracts and related documents
• Support in-store customer experience initiatives (e.g., music marketing) when required
• Perform other tasks as assigned by the line manager

III. Requirements

Education & Knowledge

• Bachelor’s degree in Marketing, Communications, or related fields
• Solid understanding of Content Marketing, Digital Marketing, and social media platforms
• Familiar with social media platforms (Facebook, TikTok, Instagram, etc.) and digital trends, especially targeting Gen Z audiences

Experience

• Minimum 1–2 years of experience in Social Media, Digital Marketing, or Content Marketing
• Experience in Retail/F&B/Fashion/CVS industries is a plus
• Proven experience in content planning and multi-channel execution
• Experience in tracking and analyzing campaign performance

Skills & Abilities

• Strong content creation skills with a good sense of trends
• Basic marketing mindset with understanding of customer behavior
• Analytical skills with the ability to interpret data and optimize performance
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Good communication and teamwork skills (working with Design, Creative, Agencies, KOL/KOC, etc.)
• Proficiency in basic design/editing tools (Canva, Photoshop, CapCut, etc.)

Other Characteristics

• Passion for content creation and staying up to date with trends, especially Gen Z
• Proactive, responsible, and adaptable
• Eager to learn and continuously improve