JOB SUMMARY
The Employer Branding Team Leader is responsible for shaping, managing, and promoting the company’s employer brand to attract, engage, and retain top talent. This role leads the development and execution of employer branding strategies, ensuring alignment with the organization’s values, culture, and business goals. The Team Leader will oversee campaigns, partnerships, and initiatives that enhance the company’s reputation as an employer of choice.

MAIN ROLES & RESPONSIBILITIES
1. Strategy & Leadership
- Develop and implement a comprehensive employer branding strategy aligned with business and - HR objectives.
- Lead and manage the employer branding team, providing guidance, coaching, and performance management.
- Collaborate with HR, Communications, and Business Leaders to ensure a consistent brand message.
2. Employer Brand Management
- Define and communicate the company’s Employee Value Proposition (EVP).
- Ensure employer branding efforts are consistent across all communication channels (career site, social media, internal platforms, recruitment events, etc.).
- Monitor employer brand perception internally and externally, and recommend improvements.
3. Talent Attraction & Campaigns
- Design and execute digital and offline recruitment marketing campaigns to attract targeted talent segments.
- Build partnerships with universities, professional associations, and external agencies to strengthen talent pipelines.
- Oversee content creation (videos, employee stories, blogs, posts) to showcase company culture.
4. Internal Engagement & Advocacy
- Work closely with internal communications to strengthen employee engagement.
- Develop employee advocacy programs to encourage staff to share authentic experiences.
- Coordinate initiatives to improve candidate and employee experiences.
5. Analytics & Reporting
- Measure and analyze the effectiveness of employer branding initiatives using KPIs (e.g., application rates, candidate quality, employee referrals, social media engagement, employer rankings).
- Prepare regular reports and provide insights to management.
6. Other tasks as requested by the line manager.

REQUIREMENTS
- Bachelor’s degree in marketing, Communications, HR, Business Administration, or related field.
- 5+ years of experience in Employer Branding, Recruitment Marketing, or Corporate Communications.
- 2+ years of leadership or team management experience.
- Strong knowledge of digital marketing, social media, and branding strategies.
- Excellent communication, storytelling, and project management skills.
- Data-driven mindset with ability to evaluate and optimize campaigns.
- Creative, proactive, and passionate about building a strong company culture and reputation