Main Roles & Responsibilities

1. Revenue & Business Performance Management

• Achieve monthly, quarterly, and annual revenue targets as set by the company.

• Analyze sales performance to identify high-performing and low-performing products.

• Oversee distributor inventory levels and ensure compliance with display and shelf standards.

• Support distributors in order placement, product management, and operational processes.

• Design and execute marketing and sales programs to boost distributor performance.

2. Customer Relationship Management

• Build and maintain strong business relationships with key customers (enterprises, schools, hospitals).

• Conduct regular visits, quarterly performance evaluations, and planning sessions.

• Negotiate and introduce new products to diversify offerings and enhance sales opportunities.

• Provide guidance on sales policies and ensure contract and payment compliance.

3. Product & Promotion Management

• Manage promotional budgets and monitor sell-in/sell-out performance.

• Collaborate with Marketing to develop and execute effective promotional campaigns.

• Evaluate and report promotional results; propose solutions to improve product performance.

4. Brand Image & Sales Capability Development

• Ensure in-store product presentation aligns with GS25 brand standards.

• Work with MD and Marketing teams to address display and merchandising issues.

• Collaborate with the Training Department to organize product knowledge and sales skills training for partner sales teams.

• Lead and develop the B2B sales team, monitor performance KPIs, and ensure process compliance.

5. Others

• Collaborate with other departments on cross-functional projects.

• Perform other duties as assigned by management.

Requirements

Education & Knowledge

• Bachelor’s or Master’s degree in Business Administration, Economics, Marketing, or a related field.

• Proficient in English communication.

• Strong Excel, Word, and PowerPoint skills for data analysis and presentation.

Experience

• 7–10 years of experience in sales management within B2B or Horeca channels (FMCG or Retail industry preferred).

• Minimum 3 years of experience managing nationwide or regional sales teams.

• Solid background in marketing strategy development (branding, product, and distribution).

Skills & Abilities

• Strong analytical and problem-solving capabilities.

• Excellent goal setting, team management, and negotiation skills.

• High sense of ownership, collaboration, and result orientation.

Personal Characteristics

• Strategic thinker with a hands-on leadership style.

• Strong communication and interpersonal skills.

• Proactive, organized, and resilient under pressure.