JOB SUMMARY

Senior Trade Marketing Executive is responsible for executing trade marketing initiatives to drive sales and revenue.

MAIN ROLES & RESPONSIBILITIES

1. Promotion and Activation

• Promotion program: coordinate with MD and OP to propose monthly promotion program/big promotion campaign to drive sales and revenue.
• Activation: coordinate with OP to propose activation activities to push sales including new store opening, new product launching, push sales activities,…
• Tracking & reporting: track the performance of promotion program, make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement.

2. Membership

• Membership program: coordinate with MD, OP and IT to propose monthly program/big campaign to increase customer loyalty and membership.
• Tracking & reporting: track the performance of membership program, make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement.

3. Others

• Perform other tasks as assigned by Line Manager.

REQUIREMENTS

1. Education and Knowledge

• Bachelor‘s degree in Marketing, Business Administration, or a related field.
• Familiar with trade marketing initiatives, especially as they relate to the retail industry.

2. Experience

• Minimum of 2 years of experience in Trade Marketing for a retail company.
• Experience in working collaboratively with other departments, especially Operation and Merchandise.

3. Skills and Abilities

• Marketing principles and best practices.
• Project management skills.
• Analytical skills.
• Customers oriented.
• Detail oriented.
• Can manage and prioritize competing demands and deadlines.
• Able to adapt to changing priorities and strategies.

4. Other characteristics

• Passion for the retail industry.
• Dedicated and responsible.
• Eager to learn.